• creative strategy + brief
  • agency management
  • creative direction
  • brand identity and package design
  • product development across three products classes: chemicals, textiles and accessories
  • manufacturer management
  • brand management
  • marketing + launch planning and execution


  • successful launch of ~30 new SKUs across Target Stores nationwide
  • pipeline of innovative, BMW Designworks-designed car accessories line for rollout prior to sale of the brand
  • profitable sale of the brand to Target after two years in market


brand concept to commercialization

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