cpg concept to commercialization
Pursuing its strategic initiative to enter the retail space, Revolution Foods needed to develop a line of products that was a natural extension of its K12 mission. The project called for a complete blank slate approach. My role spanned from product conceptualization all the way to marketing and rollout. The outcome of this was not only a new product platform and channel, but also the formation of a completely new division within the Revolution Foods organization and brand.