deliverables

  • new product design innovation
  • creative strategy + brief
  • agency selection and management
  • creative direction
  • package design, merchandising and collateral development
  • copywriting
  • booth experience + industry rollout at Expo West trade show
  • establishment and management of consumer response function
  • PR, digital and influencer marketing support

outcomes

  • successful launch of 4 SKUs in 5000+ distribution points nationwide and eventually 15 SKUs by year two
  • revenue grew 2X, year 1 to year 2
  • an iconic package design with distinct shelf pop, validated by independent consumer testing to evoke trust and healthiness

back

cpg concept to commercialization

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