deliverables

  • go-to-market strategy
  • creative strategy + brief
  • agency selection and management
  • creative direction
  • fulfillment vendor selection and management
  • channel management and promotion
  • email marketing programming

outcomes

  • innovative web design experience and a powerful brand experience in a previously disregarded channel
  • incremental revenue of ~$1MM by year 2 
  • a platform for attracting and engaging a community of fanatical brand advocates we called People Against Dirty

back

digital + e-commerce

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