deliverables

  • messagingbrand guidelines + visual identity
  • naming architecture
  • trade show
  • ‍‍‍new product launch asset development
  • ‍‍‍sales collateral + web content
 
 
 
 
 
 

outcomes

  • a cohesive and clear messaging platform and associated visual aesthetic that created an easy-to-understand brand proposition across Nokia’s wide B2B and B2B2C customer audiences. This platform was launched at NAB 2017.
  • ‍‍‍From sales to product development teams, the organization aligned around a new platform of “OZO Reality” that helped previously competing internal teams to understand how to support and find common shared purpose.‍‍‍
 
 
 

messaging + brand identity‍‍‍‍‍‍

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