deliverables

  • campaign concept
  • creative strategy + brief
  • partner selection
  • creative direction
  • copywriting
  • brand video development
  • microsite
  • email and social media promotion

outcomes

  • most successful campaign ever run, exceeding sales targets. It would set the stage for a national distribution in Whole Foods
  • excellent media coverage and visibility including a personal letter from Bill Clinton and the Clinton Global Initiative for the creative approach to assisting Haitians in need.

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campaign development

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